_a creative startup
We founded Reality is__in 2021 with a focus on innovating the way in which people experience culture, music, and technology. Based in Milan and London, we design and create experiences and things, working with global brands and innovative creatives.
Creative Founder & Architect
Creative Founder & Designer
Reality is__a strange name?
The design industry can get wrapped up in Fugazi...
Tired of too much talking and not enough walking, we wanted a name that reinforced our love of creating things that are REAL, things that exist, spaces that we can interact with, and experiences that provoke REAL emotional reactions.
Reality is__is left open-ended, ready for collaboration, and serving as the start of something…
Reality is__always building…