A manifesto of individuality (2023)

Projects

An artistically driven design turning narratives into that spark curiosity

deep dive

(2023)

A manifesto
of individuality

project: Exquisite Human at CORE Festival

client: Tomorrowland

location: Brussels, Belgium

challenge

Created as part of an ongoing exploration into human curiosity, this installation delves into communication and interaction through art, as well as the collective connection of audiences.

concept

Exquisite Human is an experimental art piece encouraging interaction and collaboration between festival goers. Inspired by the surrealist game Exquisite Corpse, avid music fans are encouraged to express their individuality through their fashion and dance, whilst a collective mash up of their movements is displayed on large LED screens.

Challenging
Perfection

Leonardo Da Vinci’s Vitruvian Man symbolises ‘ideal’ human proportions, reflecting the Renaissance fascination with symmetry, balance, and the intersection of art and science. Exquisite Human challenges this idea of perfection, celebrating human diversity through a playful and often hilarious interactive artwork. While still embodying the interplay of art and science, the piece utilises modern technology and the vibrant atmosphere of a music festival to create an accessible and inclusive experience.

Day

Night

The identity of the installation reflects its overall concept. The dynamic logo represents the diversity of humans, flexing in shape and size. The graphic language used in the animations and CTA is informed by the Vitruvian Man, and encourages festival goers to become co-creators, leaving their mark on the installation and blurring the lines between artist and observer.