Ufeel approached us to design a central stage for a concert that had to captivate the audience across the day and into the night, whilst elevating the performances of a variety of musicians, all beneath the unique architectural skin of the MiCo Convention Centre in Milan. 

By employing fundamental geometric shapes alongside reflective material we created a scenographic intervention that amplified the daytime experience and provided a canvas for a captivating light show. Utilising the view of Milan’s City Life buildings as seen from the stage, the reflective material mirrored the lights from behind the audience, capturing the existing surroundings to amplify the effect across day and night.